The Adidas Brand Centre, located in Takashimaya, District 1, is reopening as the largest Adidas brand centre. In collaboration with Tung Monkey, a visual artist, the project aims to revamp the store with the concept "Reblend Saigon." Inspired by graffiti street art, neon lights, and the vibrant culture of Saigon, this new concept promises a dynamic and fresh atmosphere.
As an Art Assistant and 2D Designer, I collaborated with the artist, producer, and art director to manage the product. I designed the Cashier Original and also created proposal slides.
Creative Director: Tung Monkey
Art Director: Minh Hoang
Art Assistant: Hee
2D Designer: Camisunreal, Thanh Truc, Linh Dan, Hee
3D Designer: Wilfred, An Art
The design was inspired by Adidas' "Reblend" and "Home of Sport" concepts, incorporating materials like conical hats and graffiti neon art.
